Most of the products Zara sells are manufactured in proximity countries like Spain, Portugal, Turkey, Morocco and Bangladesh | |
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He also donated 300 million euros to fight cancer across Spain, which were invested in the purchase of 440 machines to detect the disease | The variable component amounts to up to half of the total compensation — making store level employees heavily incentive-driven |
Zara said the design was inspired by "the sheriff's stars from the classic western films" | The global leader has managed to earn its place by adapting its strategy to the ever-changing shopping habits of its customers |
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He married his second wife in 2001, with whom he had a daughter, , in 1984 | Family business planning and succession: With various technological and business disruptions in the past decade, will be influenced by constant change, geopolitical volatility, and economic and political uncertainty |
In the next decade, Zara began aggressively expanding into global markets, which included Portugal, New York USA , Paris France , Mexico, Greece, Belgium, Sweden, Malta, Cyprus, Norway and Israel.
11Need for marketing strategy to evolve: As discussed above, Zara does not engage in advertising and instead uses its store locations as a marketing strategy | Zara set up its own factory in La Coruña a city known for its textile industry in 1980 and upgraded to reverse -type production and distribution facilities in 1990 |
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By choosing to be in the most prominent locations in a city, Zara ensures very high customer traffic for its stores | With the current state of fashion, home workout searches have increased many folds |
Inditex is selling in 202 markets, with stores in 96 of them and own online platforms in 66.
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